Ariel
Truth - Young boys that just hit puberty like to experiment and not think about the consequences.
Idea - If you do your laundry you won’t get caught.
Strategy- Get young boys to start doing their laundary to avoid awkward conversations.
Print:
The print mediums will consist of three scenarios that young boys have been put in by their mothers.
Packaging :
Boys don’t realise how simple it is to not get caught. So we decided to show them.
Limited edition ariel for boys packaging has instructions on the back to follow when doing their laundry.